Reimagining Retail: Why Experience Is the Key to Survival

Millennials like Serena are helping to redefine retail experience.What shoppers want from brick-and mortar retailers are feelings of inclusiveness and conviviality … a sense they are welcome in the stores.

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Marketing Technology Overload: Navigate the MarTech Maze

How can you navigate the marketing technology solutions maze?With thousands of marketing technologies at your disposal — 5,381 at last count — it can be overwhelming to try to make sense of it all.

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There Are More Than 5,300 MarTech Solutions: You Need a Plan

Scott Brinker and Anand Thaker take the stage at the MarTech Conference photo by Kayla MerrittMarketing technologist Scott Brinker lists 5,381 MarTech solutions from 4,891 companies on his latest marketing technology supergraphic.

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How to Get Started With Personalization: An ARKE Guide

Personalized content helps your marketing stand out.It's easy to implement simple personalization and jump-start your efforts. At ARKE, many of our clients leverage Sitecore, a leading digital experience provider.

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Getting Personal in the Age of Experience: Your Key to Better CX

Marketers need to get off the fence and embrace personalization.While many organizations claim to value personalized customer experience, far fewer engage in it in a consistent, measurable and scalable way.

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Great Social Software Options for Enterprise Collaboration

Social software drives enterprise collaboration.Which social software solution will drive enterprise collaboration in your business? The simplest answer is "one your employees will use."

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Enterprise Collaboration: Why Team Playing Is Such Serious Stuff

Enterprise collaboration by Dev BenjaminTechnology has opened the door to a work anywhere, anytime culture. But working independently has conversely increased the need for collaboration solutions.

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ARKE CX Summit Connects Brand Experiences With Results

Attendees at ARKE CX SummitARKE's second annual Customer Experience (CX) Summit focused on intersecting experience and results. You can catch some of what you missed in this quick video recap.

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Remote Work Changes Everything: What It Means for Your Business

“Lorcan Murphy: Remote Working” by Engineering at Cambridge is licensed under CC BY 2.0Today, a business is just as likely to hire a partner based on values like trust, compatibility, a shared vision and open communication than on its location in the same city or town.

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