There's little argument DX is now a business imperative. DX is the foundation for exceptional brand experience, which focuses on the quality of a user’s experience and breathes life into the idea of customer-centricity.
The post Digital Experience: What You Should Know (And Why You Should Care) appeared first on MarTech Education | An Arke Blog.
In the not so distant past, software vendors aggressively peddled discounts on licenses as June 30 approached. At many companies, June 30 marks the end of the fiscal year. So traditionally, it was a time enterprise customers could most easily negotiate lower prices on software licenses as well as free or discounted consulting and training. […]
The post In Today’s Subscription Economy, Customer Relationships Are Key appeared first on MarTech Education | An Arke Blog.
Chief Marketing Technologists "do everything," blurring the lines between marketing, IT, and data science to support revenue generation for the business.
The post 4 Questions You Always Wanted to Ask A Chief Marketing Technologist appeared first on MarTech Education | An Arke Blog.
Forrester's 2017 CXNYC Forum was filled with great advice. Here are nine essential learnings about customers, experiences and exceeding expectations.
The post 9 Customer Takeaways From Forrester’s 2017 CXNYC Forum appeared first on MarTech Education | An Arke Blog.