Digital Experience: What You Should Know (And Why You Should Care)

Digital experience begs further exploration. Photo by Joshua KöllerThere's little argument DX is now a business imperative. DX is the foundation for exceptional brand experience, which focuses on the quality of a user’s experience and breathes life into the idea of customer-centricity.

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How to Create Happy, Productive Virtual Teams

Remote work can make it hard to build team spirit.Teamwork takes work, especially with geographically dispersed team members. You have to know how to play together to avoid a frustrating mess.

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In Today’s Subscription Economy, Customer Relationships Are Key

Customer relationships are key in the subscription economy. Photos by Jeroen Werkman, Maja DumatIn the not so distant past, software vendors aggressively peddled discounts on licenses as June 30 approached. At many companies, June 30 marks the end of the fiscal year. So traditionally, it was a time enterprise customers could most easily negotiate lower prices on software licenses as well as free or discounted consulting and training. […]

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4 Questions You Always Wanted to Ask A Chief Marketing Technologist

Chris Spears, ARKE CTMOChief Marketing Technologists "do everything," blurring the lines between marketing, IT, and data science to support revenue generation for the business.

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9 Customer Takeaways From Forrester’s 2017 CXNYC Forum

ARKE Executive Dinner at Forrester CXNYC 2017Forrester's 2017 CXNYC Forum was filled with great advice. Here are nine essential learnings about customers, experiences and exceeding expectations.

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