Petrus Brands is the former holding company for Planet Smoothie and Shane's Rib Shack brands. The company specializes in franchising, operations, branding, marketing, business development, and more.
After struggling with years of overly complicated and disparate databases, Petrus Brands turned to Arke to analyze and re-engineer their franchise management system. With the power of Microsoft Dynamics CRM and Arke’s franchise management solution, Petrus Brands was able to migrate their legacy franchise management system to their new platform in under 30 days.
After the new system was rolled out, Petrus Brands’ sales managers and franchisees found that they could manage their franchises, information and sales process with ease. The stable platform and familiar interface of Dynamics CRM allowed Petrus Brands to embrace a new system quickly and were able to provide better service and support to their franchisees. With the system fully deployed, Petrus Brands immediately began their business intelligence efforts, an initiative they had delayed for years before rolling out Dynamics CRM. With accurate data in Dynamics CRM, Petrus Brands was able to publish real-time store information to their Planet Smoothie and Shane’s Rib Shack websites.
“I understand why Microsoft recognized Arke with a President’s Club award. Their team is solution- focused, quick to respond, and able to deliver results. Our sales managers are excited about the new system and use it every day.”
- Randy Hollingsworth, COO, Petrus Brands
Read the full Petrus Brands case study.