Spanx, a body-shaping undergarment company based out of Atlanta, GA, requires all of their new products to go through several rounds of "wear tests" before going to market. Spanx looked to Arke for guidance on how to reduce time and costs and streamline the product testing process when they decided to expand their program in 2010. Arke implemented the Microsoft Dynamics CRM platform for contact and data management which allowed them to track targeted email communications with their product testers, easily import and export data, create detailed reports, and intelligently analyze product survey results. Installing the Microsoft Dynamics CRM database saved time, money, and resources for Spanx, and helped them smartly and efficiently operate in their ever-important product testing process. Read our full SPANX Case Study.