Marketing was a challenge for R & B Metal Structures which had outsourced all marketing, so they lacked in-house expertise to give it sufficient attention. Additionally, they were challenged by their sales structure, and they had a one-dimensional, brochure style website which wasn't optimized for mobile devices.
After engaging ARKE, R & B realized the need for a marketing technology strategy engagement. As a result, R & B has already begun maximizing website functionality; moved beyond a brochure style website; hired an internal Marketing resource; and started using Google Analytics.
- Industries: Utilities
- Strategies: CMS, CRM