General Cable markets to end-users yet sells to distributors which means they have no visibility into their end-users. They needed to produce ROI for their marketing investment and better manage their efforts.
After working a marketing technology strategy engagement with Arke, General Cable had a clear plan for their future efforts, personalized and actionable strategic plan for integration between their CMS and Microsoft Dynamics CRM, optimized marketing spend on the right projects, and moved ahead of their competitors in establishing a digital presence which provided tremendous value in early adoption.
- Industries: Utilities
- Strategies: Marketing Technology Alignment