A large Global Agricultural Equipment Manufacturer began making significant investments in digital marketing tools, one of the largest being a Customer Relationship Management (CRM) system. They were using Salesforce as their CRM, and Adobe for their Content Management System (CMS). The Agricultural Equipment Manufacturer desired more visibility into the sales funnel. Clarity into the funnel would grant them the ability to target more effectively and support demand generation.
The modifications to CRM shifted Marketing’s focus and efforts gearing them towards direct consumer marketing. The sales team now has visibility into the sales funnel creating a fluent lead generation process. They’re now able to see how a prospect moves through the sales funnel.
- Industries: Other
- Strategies: CRM, Marketing Technology Alignment