Summary

A specific division of a Global CPG Manufacturer was focused on B2B sales of high-performance saw blades and needed better workflow processes between Salesforce, their Customer Relationship Management (CRM) system, and Marketo, their Marketing Automation Platform (MAP). Capturing relevant lead data is vital for the manufacturer’s team when following up on leads and nurturing them.

Results

Salesforce was improved to handle the CPG’s demand generation, process and workload needs with the MAP integration. The project was completed in two months and saved the internal team time. By working with Arke, the manufacturer was able to consult on their sales process and implement it inside of CRM customized to work for them.

  • Industries: CPG
  • Strategies: CRM, Marketing Automation
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