An insurance provider's Sitecore website was experiencing high abandonment due to poor content organization and mobile compatibility issues. They noticed a spike in non-traditional devices (smartphones and tablets) accessing the site which did not render correctly on these devices. As part of the roll-out, they realized that they needed to build a mobile-optimized website leveraging flexible templates.
Arke's recommendations saved development time for the mobile-friendly site while being customizable enough to fit any screen. With the launch of the website, abandonment rates, especially for mobile visitors, have plummeted. The insurance provider continues to receive high marks from visitors for ease of use and modern look and feel.
- Industries: Financial
- Strategies: CMS, CRM