Offering a consistent experience between brands, improving the user experience, increasing eCommerce revenue, implementing mobile optimization and personalization, and driving conversions to purchase became key goals in delivering the best experience. In order to take full advantage of the Sitecore platform and use personalization, Herschend needed to upgrade from Sitecore 6.5 to 8.1, and decided Arke was the perfect partner to help.
Herschend has seen growth in mobile conversions and will continue making strides to reach their goals of pursuing personalization across all the other brands and offering the very best customer experience.
- Industries: Other
- Strategies: CMS