This leader in information security was in the process of digital transformation by choosing a CMS (Content Management System). They wanted smarter, more personal engagements with their customers especially since they have a complex sales model.
With the help of Arke integrating Sitecore, Eloqua, and Salesforce, the internet security team was able to build and control their own forms with Eloqua. While Eloqua offers progressive forms, Arke’s integration of Eloqua and Sitecore allowed them to leverage the CMS platform to build the forms more efficiently.
- Industries: Other
- Strategies: CMS, CRM, Marketing Automation