Because the target audience, millennial moms, heavily researches products online and purchases in-store (with 81% using mobile devices to research products in-aisle), their site needed to support the path-to-purchase across multiple devices, and help accomplish an overall company objective of building a stronger consumer connection.
Through integrations between Sitecore, Dynamics CRM, and Silverpop, the new solution gives Kids II meaningful customer analytics that they can use to make more informed business decisions. The process is now simplified and significantly enhanced to manage content updates, workflows, and new integration points to automate processes that used to require manual interactions. Kids II marketers are enjoying successful campaigns since the site’s launch.
- Industries: Retail
- Strategies: CMS, CRM, Marketing Automation