Prior to the implementation of their new CMS, Sitecore, Mizuno was using manual processes for product indexing and updates - resulting in a number of inefficiencies.
The customers’ check-out experience with the site’s eCommerce functionality was not ideal since Mizuno didn’t have complete control over the experience. The vision of the site focused on creating the best customer experience with eCommerce.
The old experience was inconsistent and didn’t offer the best user experience possible. Commerce has been enhanced to give Mizuno more control over the experience and management. The site now flows in a logical, thoughtful manner to give customers continuity throughout their experience. Mizuno is now empowered with data insights that were difficult to capture before the solution. Lead capture through email and the CRM connection have cut manual processes that were inefficient and time-consuming.
- Industries: Retail
- Strategies: CMS, CRM