Summary

Serving more than 600,000 patients each year, this Atlanta not-for-profit healthcare system was experiencing multiple issues with their current site which included poor user experience, a botched implementation of an antiquated CMS, and an reliance on IT for Marketing to publish time-sensitive information. 

Results

Thanks to a technology overhaul which included website redesign and re-platforming on SharePoint, the healthcare system has seen a reduction in patient complaints, an increase in site traffic, and improvement in visitor engagement. The website redesign has allowed visitors to find a treatment, doctor, or nearby location with just one click from the home page.

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