Laden with bugs and overly complicated custom programming, which made improvements cost prohibitive, Petrus Brands' business intelligence platform could not provide reliable data among their franchises (which included Planet Smoothie and Shane's Rib Shack). They also had a fragmented database split between their custom application and Salesforece, a SaaS-based CRM solution, which meant that data was not consistent.
With the power of Microsoft Dynamics CRM and Arke Systems’ franchise management solution, they were able to migrate their legacy franchise management system to their new platform in under 30 days. Within a couple of weeks after initial deployment, they were able to cancel their current CRM vendor, which paid for the entire deployment within 90 days.
- Industries: Retail
- Strategies: CRM