SPANX charged the Product Development group with expanding their wear test program from 200 to 3000 participants in 2010. Previously, they had managed their wear testing program on spreadsheets and third party survey applications. This led to inaccurate information, inconsistent communications, and a lot of manual labor. To reach their 2010 goals, they needed better tools and a unified solution.
With the Microsoft Dynamics CRM solution, SPANX was able to reduce staffing needs and workloads, while capturing data they could trust, and they were able to reduce wear test enrollment time from days and weeks to hours.
- Industries: Retail
- Strategies: CRM