The Wyanoke Group had been managing over 100 independent sites, each of which was dedicated to a different medical sub-specialty. Because of the number of sites, they experienced low page rankings, traffic ceilings, unreliable user data, and poor user experience.
Arke encouraged Wyanoke to maximize their utilization of Sitecore’s Digital Marketing System (DMS) for their new website (Healio). By providing more content, inbound links, search value, web presence and authority, Healio has passed their competition in Google page rankings. And with deeper insight into their users, Wyanoke plans to optimize and refine persona criteria further in order to deliver timely content that engages their users generating greater revenues. Their new site was recognized in 2013 with Sitecore’s Best Publishing Site award and in 2014 they received Sitecore’s Experience Award for ROI - having the best return-on-investment for their site. The Experience Awards recognizes the achievements of Sitecore’s customers and partners who have experienced measurable business results and shown exceptional experiences for an organization’s customers through the Experience Platform.
- Industries: Healthcare
- Strategies: CMS, CRM