Enterprise customers typically spend hours of time selecting a content management system (CMS). And while selecting the right product is an essential first step, it’s imperative to invest the same attention to detail to its implementation.
Too many customers don’t — leading to frustration and disappointment for everyone using the platform.
Sitecore, for instance, is an excellent product with a broad array of features. But not every company maximizes the value of their investment. As a Sitecore Platinum partner, the Arke team gets a lot of calls from Sitecore buyers.
Often times, the calls go like this: “We bought Sitecore for the bells and whistles, but …
- We’re having trouble getting it live without issues
- It seems rigid and harder than we thought
- We bought it to do personalization, but that seems a long way off
- We really need to get this integrated into our other systems
Calls like these are more common than you may think
Arke to the Rescue
If you’ve made a call like this to any Sitecore partner, your company has earned the dubious distinction as a “Rescue Account.”
To be sure, you aren’t alone. Most enterprise solution deployments fall short of their potential. In fact, most companies barely scratch the surface of the capabilities of even common productivity tools such as Excel.
The problem is even bigger when companies replace a more modest CMS with a robust platform like Sitecore. Those tasked with the deployment often don’t know what they don’t know.
Unless a company has in-house expertise or was fortunate enough to select an experienced implementation partner out of the gate, odds are it will struggle with the deployment. So what should it do?
Start With Strategy
When we get rescue calls, we always suggest starting with a strategy workshop. This meeting aims to refocus the enterprise on the “why” of the Sitecore investment.
It includes both a business and a technology discussion, which we refer to as a Marketing Technology Alignment. Many times, marketing and technology departments are still operating in silos and benefit from getting together for a joint discussion.
We also allocate time in this workshop for a Technology Audit. This is a retrospective look at the initial Sitecore implementation, as well as a code audit or review, a performance review, and an analysis of issues.
We’ll also review the resources needed to maintain a stable environment for the CMS, whether in-house or hosted.
By the end of the workshop, we can provide the client with a recommendation roadmap. This creates an easy to follow guide that not only outlines what it will take to optimize the existing Sitecore deployment but also looks ahead at deeper capabilities.
We’ll explain how to get the most out of Sitecore’s capabilities.
Sometimes, this involves just taking advantage of technologies you already own such as personalization features. Other times, it involves integrating Sitecore into other systems to achieve enhanced operational efficiency.
Sitecore: Use It Wisely
Sitecore is a powerful solution. But like any high-end technology investment, you have to take the time to learn how to use it.
By refocusing the conversation, encouraging cross-functional collaboration, and laying out a path for success, we push our rescue account clients past their anxieties and their initial barriers to adoption.