What’s Sitecore Experience Commerce 9 & Why You Should Care

By | 2018-06-13T16:29:04+00:00 June 12th, 2018|All, Partners, Technology Implementation|0 Comments

Sitecore Experience Commerce 9 (XC 9) — the latest version of the experience management provider’s commerce solution — is a cloud-enabled platform that natively integrates content and commerce. Released in January, it introduces a new commerce engine built using Microsoft’s ASP .NET Core 2 technology.

Version 9 aims to make implementations faster and easier. Sitecore boasts it blends “content, commerce, and contextual intelligence” and introduces “easier-to-use, faster business tools unified in one view.”

Experience Commerce 9 Features

It is a milestone in the history of the product for several reasons. For one, XC 9 it is now entirely native within Sitecore. It severs all ties to the legacy commerceserver.net it acquired in 2013.

Moreover, XC 9 is an entirely microservices-based platform. All commerce features are readily available to connect all facets of a visitor’s interactions. Coupled with Sitecore Experience Database‘s (xDB’s) service-oriented architecture, it’s now possible to interact, track and automate across touchpoints, including web, email, mobile apps, kiosks, and the Internet of Things devices … anywhere electrons flow.

“Practically speaking, Sitecore with XC 9 allows enterprises to reimagine what a cross-functional and cross-channel visitor experience can truly be. The idea of a separate ‘website’ and ‘commerce site’ becomes obsolete,” said Andy Uzick, vice president of MarTech Innovation at Arke and a Sitecore MVP.

“Commerce can now be intricately woven into the experience fabric, enhancing customers’ journeys, lowering their frustration, and shortening their path to purchase.”

Why Experience Commerce 9 Is Different

Uzick described XC 9 as an innovative platform notable for its scalability, interoperability, and extensibility.

Scalability: XC9 intelligently divides the various server roles into independently scalable units. This allows installations to scale where resources are stressed, without scaling unstrained resources.

Interoperability: Cohesively manage experiences across a broad range of channels, with unified automation, personalization and analytics.

Because XC 9 offers a microservices architecture, the technical design can be approached in different ways:

For clarification, the headless approach decouples the front end and the back end of content delivery.

Why Embrace Experience Commerce 9

XC 9 promises to “tear down the wall that has historically isolated online commerce into a detached silo,” Uzick said. “Commerce now blends cleanly with content and context, speaking to the customer with a single voice.”

Customers upgrading from older versions of Sitecore Commerce to XC 9 will likely face some challenges. There are breaking changes, notably around improvements to the product catalog, which may require some rework. It may be worth considering a refresh to maximize the potential of the platform’s power.

Uzick said a wide range of clients could benefit from XC 9, including enterprises that:

  • Sell direct, at scale
  • Wish to open direct channels, to supplement or transition from classic channels
  • Have a need to marry content and commerce, either for content marketing or to expose technical, support, or complex product information

Want to learn more about how Arke uses Sitecore to help clients deliver better brand experience? Email Chris Spears or Margaret Wise for more information.

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About Arke

Atlanta-based Arke, a Sitecore Platinum implementation partner, develops strategies and implements digital technologies for better brand experience for your customers.

About the Author:

Noreen Seebacher is the content evangelist at Arke, where she researches, writes and continues her long career in news reporting as a brand journalist. Noreen lives in Beaufort, SC with her husband, her dog, and four formerly homeless cats.