Each time we finish helping a client launch a new website, we feel it’s necessary to give ourselves a pat on the back. A lot of work goes into ensuring success on both the client and agency side, and our most recent launch is no exception.

Travel Leaders Group, one of the largest travel agencies in North America, recently unveiled ViewFrom36K, a new digital platform to address current business travel issues. The site offers solutions for a variety of factors affecting both domestic and international business travel. Both business travelers and corporate travel professionals have access to valuable insights on how companies can balance both successful business outcomes and cost control while ensuring travel satisfaction. Travel is the second or third largest controllable expense for most companies, so the content will definitely provide value to a wide audience.

“ViewFrom36k is a great example of an organization creating a B2B lead funnel using a content strategy and the latest technologies like Sitecore and Marketo. Our hope is that ViewFrom36k helps the traditional B2B business reach entirely new audiences through a lead generation content strategy,” said Eric Stoll, Arke’s CEO.

A range of professionals will benefit from the content-rich site, including C-suite executives, in-house travel managers, road warriors, meeting planners, HR staff and administrative professionals. Topics such as travel education, strategies on how to lower costs, improve employee productivity, design a travel policy and ensure safety and security are addressed, as well as how to increase a company’s overall revenue growth.

Client Partner Natalie Weathers, who leads the account at Arke, is equally as enthused about the site launch.

“Travel Leaders Group has overhauled their entire mar-tech strategy to give customers a more innovative online experience. The latest launch of ViewFrom36K helps companies connect with travel services at Travel Leaders Group to scale their travel planning options and save on costs. We’re excited to see how the site affects the company’s overall bottom line and provides value to the customer.”

To learn more about the website launch, visit PR Newswire’s news release for additional information.