Sitecore made its bones as a Content Management System, but in today’s world, CMS is just the table stakes. Stylelabs breathes new life into Sitecore’s content capabilities, leapfrogging past mere content management and into the world of content creation lifecycle.
Now content editors, photographers, image editors, copywriters, marketers, product experts, ad managers, and authors can all collaborate through the same platform, organized into workflows, with managed permissions, versioning, task management, budgeting and scheduling.
This allows images, text and associated content to be authored, annotated with comments, proofed, approved and published to a variety of digital and print channels.
With efficiency-forward features like lo-res previewing, interactive image version comparison, Adobe CS integration, extensible and standardized (GPC) taxonomy, managed workflow, CDN and more, organizations can raise the quality bar with faster, more consistent content creation and delivery. We’re excited about how these capabilities are going to transform how organizations utilize Sitecore.
As Sitecore begins absorbing the pillars of Stylelabs capabilities into the product, we’ll be actively engaged so our clients will be ready to benefit.
Much like the acquisition of Commerce, we anticipate that this journey will begin with a more “arm’s length” integration, followed by a series of releases that merge tranches of Stylelabs into Sitecore.
Ultimately, like Commerce, we expect it to become entirely “Sitecore native”. What that means remains to be seen. Stylelabs is an entirely cloud-based product. Sitecore itself is trending in that direction, so it will be interesting to watch what shape the ultimate platform will take.