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About Chris Spears

Chris Spears co-founded Atlanta-based Arke in 2005. Today he serves as Arke's Chief Marketing Technology Officer, helping companies align their marketing technologies to broader digital transformation and brand experience initiatives. He is a Sitecore Digital Strategy MVP and active in numerous professional organizations, including the Metro Atlanta Chamber, the Technology Association of Georgia, the American Marketing Association, the Atlanta CEO Council, and the Institute for Enterprise and Innovation.
20 03, 2018

After Toys R Us: How to Survive When Your Big Sales Channel Dies

By | 2018-03-20T12:56:25+00:00 March 20th, 2018|All, Channel Execution|0 Comments

Toys R Us is history and more than 31,000 people are losing their jobs. What's worse, many more job losses could follow unless toy suppliers find new outlets for the products they formerly sold to the toy seller. How can suppliers find new life when their main sales channel dies?

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