People are the heart of every digital transformation. Their wants and needs should drive every corporate technology decision. But too often, organizations make technology the priority.
Toys R Us is history and more than 31,000 people are losing their jobs. What's worse, many more job losses could follow unless toy suppliers find new outlets for the products they formerly sold to the toy seller. How can suppliers find new life when their main sales channel dies?
"I just want to give customers what they want, and when it’s all said and done, I suspect you do, too. But that’s a challenge these days," Arke CMTO Chris Spears explains in an article on CMSWire.
Why should you embrace brand experience? Because it's bigger than customer experience — and looks at everyone associated with a brand, regardless of role.
Because of your trust, support, and confidence, Arke has successfully advanced its mission of better brand experience in 2017. Now the Arke team is poised for even greater success in the year ahead.