It's been said the most carefully crafted workplace will collapse under its own weight without the most important element: The right workforce.
Too often, we forget to walk in our customer's shoes — or, as Brian Solis says, "See the world through our consumers’ eyes (and smartphones)."
If you cannot afford the services of a CMTO, consider hiring an on-demand or fractional CMTO to set a technology vision for your marketing.
How does technology improve the lives of your employees, your customers, your partners, your suppliers, or other stakeholders? Whom does it serve?
How can you move digital transformation from a concept to a reality? With so many marketing technology options available, it's a big challenge.