The EU's General Data Protection Regulation (GDPR) requires marketers to validate each data exchange before accepting the personal information a website visitor may provide. It also requires businesses to have a known, documented, and governed approach for personal information.
Hot Technology Something recently caught my eye, and that is Google’s cloud Hadoop nodes offering. It is a really powerful tool, and I’d like to do my part to share the education. In a nutshell, it’s a distributed database that is incredibly easy to access. Many organizations have embraced Hadoop for big data, but often [...]
We have a client that is going through a full CMS conversion to Sitecore and they currently have some content up. The conversion project is scheduled to happen over several years based on a prioritization of properties. They decided to use the CMS Anywhere product so they could access and manipulate all the content across [...]
5 Classic Concepts to Increase the Value of Website Visits – Gathering Additional Persona Data on Visitors
This is the final article in a six-part series focused on increasing the value of website visits. In this article, we’ll take a look at gathering persona info from other sources. In case you've missed any earlier articles, click through for series overview, visitor personas, named visitors, marketing automation or more information on marketing technology. [...]
The power of technology is self-evident. We're all familiar with the success Amazon has had with the marketing tactics we’ve covered this far. So how can the rest of us get this list level of interaction with my visitors on our non-Amazon budgets? At Arke, we use and believe in the power of CMS platform [...]