Customers want what they want. They're also savvy enough to get it - even when businesses throw obstacles in their paths. Just look at all the pets in your local airport terminal. Are they really all emotional support animals?
When businesses stop selling and start listening, they gain the expertise they need to help their customers reach their goals. Mo Bunnell, founder of Bunnell Idea Group, will explore this topic April 18 at Arke's annual Customer Experience Summit.
While there may be some correlation between customer experience and stock performance, it's not the single most important factor when it comes to mastering the economics of the CX journey. The important thing is striking the right balance between what customers expect and what financially makes sense for your company to deliver.
This is the day most Americans are struggling with the effects of daylight saving time (DST), said Erik Herzog, of Washington University in St. Louis. At a time when we're all trying to deliver excellent brand experiences, it's good to recognize potential obstacles and acknowledge science may not be on our side today.
Arke VP Margaret Wise explained how businesses can capitalize on digital tools and technologies to deepen customer relationships and enhance brand loyalty at the Sitecore Digital Destiny Tour.