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About Noreen Seebacher

Noreen Seebacher is the content evangelist at Arke, where she researches, writes and continues her long career in news reporting as a brand journalist. Noreen lives in Beaufort, SC with her husband, her dog, and four formerly homeless cats.
25 05, 2018

The GDPR Is Here: Is Your Site Still Accessible in the EU?

By | 2018-05-25T14:44:48+00:00 May 25th, 2018|All, Channel Execution|1 Comment

The General Data Protection Regulation (GDPR) — the EU's new legal framework for data protection — went into effect today, bursting the illusions of procrastinators who have shrugged off compliance for more than two years. The regulation was adopted on April 14, 2016.

21 05, 2018

Delight Your Customers? The ‘Godfather of CRM’ Says Fuhgeddaboudit

By | 2018-05-21T17:37:00+00:00 May 21st, 2018|All, Brand Experience|0 Comments

CX thought leader Paul Greenberg said companies and brands simply cannot delight their customers all the time. Is it a more authentic goal to resolve customers' needs by delivering the right product or service — in a way that makes those customers feel heard and validated? When you value your customers, you will succeed, Greenberg said.

7 05, 2018

How to Overcome Digital Transformation Dread and Future-Proof Your Business

By | 2018-05-17T17:45:18+00:00 May 7th, 2018|All, Brand Experience, Journey Mapping, Technology Implementation|0 Comments

Digital transformation is to the C-suite what performance reviews are to most employees: a source of unease and anxiety. Unlike most company-wide initiatives, digital transformation is an amorphous concept without a track record. Here's how to master what even Forrester calls it hard to define.

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