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About Noreen Seebacher

Noreen Seebacher is the content evangelist at Arke, where she researches, writes and continues her long career in news reporting as a brand journalist. Noreen lives in Beaufort, SC with her husband, her dog, and four formerly homeless cats.
15 03, 2018

Arke CX Summit: Mo Bunnell Offers BIG Ideas on Customer Experience

By | 2018-03-15T16:21:45+00:00 March 15th, 2018|All, Brand Experience|0 Comments

When businesses stop selling and start listening, they gain the expertise they need to help their customers reach their goals. Mo Bunnell, founder of Bunnell Idea Group, will explore this topic April 18 at Arke's annual Customer Experience Summit.

13 03, 2018

CX Leaders Deliver the Right Experiences for Brand Happiness

By | 2018-03-13T19:30:55+00:00 March 13th, 2018|All, Brand Experience|0 Comments

While there may be some correlation between customer experience and stock performance, it's not the single most important factor when it comes to mastering the economics of the CX journey. The important thing is striking the right balance between what customers expect and what financially makes sense for your company to deliver.

12 03, 2018

Stuck Inside of Monday With the DST Blues Again

By | 2018-03-12T16:29:20+00:00 March 12th, 2018|All, Brand Experience|0 Comments

This is the day most Americans are struggling with the effects of daylight saving time (DST), said Erik Herzog, of Washington University in St. Louis. At a time when we're all trying to deliver excellent brand experiences, it's good to recognize potential obstacles and acknowledge science may not be on our side today.

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