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About Steffi Cook

Steffi is a Content Producer at Arke, where she creates and manages content, as well as contributes to content strategy efforts.
6 09, 2018

(A/B) Testing, Testing. Can You Hear Me? Part 2 of 4

By |2018-09-06T15:10:18+00:00September 6th, 2018|All, Channel Execution, Partners, Technology Implementation|0 Comments

As marketers and developers, we should know how important A/B testing is. However, if you don’t, and you use Sitecore as your CMS, keep reading — this is the perfect post for you. Arke Consultant Carlos Rodriguez has made a series of videos on how to A/B test effectively. The second one is below — [...]

24 08, 2018

(A/B) Testing, Testing. Can You Hear Me? Part 1 of 4

By |2018-08-24T13:45:56+00:00August 24th, 2018|All, Channel Execution, Partners, Technology Implementation|0 Comments

Ahh, A/B testing. They help us marketers and developers understand what resonates best with our respective audiences. One of the simplest tests to run in Sitecore involves updating one component with two data sources to see which version adds to the optimal use of the site. Since it's crucial for any company's success, Arke Consultant [...]

23 08, 2018

Another Day, Another Awesome Client Website Launch

By |2018-08-23T15:40:43+00:00August 23rd, 2018|All, Arke News|0 Comments

Each time we finish helping a client launch a new website, we feel it’s necessary to give ourselves a pat on the back. A lot of work goes into ensuring success on both the client and agency side, and our most recent launch is no exception. Travel Leaders Group, one of the largest travel [...]