The Wyanoke Group
Sitecore and Microsoft Dynamics CRM Integration: The new site surpassed competitors’ rankings and earns Sitecore’s Experience Award for the ROI category
The Wyanoke Group, a holding company that publishes healthcare information and education products through multiple subsidiaries, was hosting more than 50 independent websites. Because of the number of sites, the company experienced low page rankings, traffic ceilings, unreliable user data, and poor user experience.
Wyanoke engaged Arke, which advised combining all of the disparate sites under one domain, Healio.com. Arke recommended using the Sitecore content management system because it can organize and store massive amounts of content, offers powerful personalization features, and is easy for content managers to use. By providing one robust website with more content, inbound links, search value, web presence, and authority, Healio has surpassed its competition in Google page rankings. And with deeper insight into its users, Wyanoke can more efficiently deliver timely content that engages its users. It more than tripled its website revenues in two years and advanced its digital maturity from low to high in just one year. Sitecore recognized Healio.com with its Best Publishing Site award in 2013. In 2014, Wyanoke received Sitecore’s Experience Award for ROI in recognition of its measurable business results.