Channel Execution 2018-04-03T13:06:08+00:00

Channel Execution

Creating seamless brand experiences

Your brand experience reflects all of your digital and physical channels. It spans engagements on your website, social channels, and other digital touchpoints all the way through traditional print, broadcast, direct mail, and outdoor advertising. To create ideal brand experiences, you need to understand the relationships between all of your channels to create one seamless brand experience.

Multiple Channels, One Experience

Marketing in multiple channels can be daunting. But it’s necessary because customers today expect consistent experiences across all channels. Delivering great omnichannel experiences builds trust for the brand, deepens brand loyalty, and increases the lifetime value of your customers.

Alignment
Map your strategic plan

Effective channel execution starts with a strategic plan that aligns with your business goals. It extends this strategy across channels in support of holistic, omnichannel brand experiences. It puts the focus on your customers, who interact with your company or brand in many ways across multiple platforms.

Analysis
Understand your customer data

Through deep analysis of customer data, companies can provide the most consistent, relevant, and timely interactions across channels. Customers are increasingly using channels simultaneously, and the most successful brands recognize this by creating consistent, personalized omnichannel experiences.

Integration
Connect your touchpoints

Effective brand experiences look at physical and digital channels as extensions of one another, integrating all touchpoints for seamless customer interactions. We help you integrate your channels to create a strong, consistent brand experience on all channels.

Measurement
Measure your success

Once you align your marketing channels, you have a framework for excellent omnichannel experiences. But to understand your impact you need to analyze and measure your results. By regularly assessing what works and what needs to change, you set the stage for continuous improvement.

Today, brand leaders need to influence far more channels or touchpoints than ever before. That makes a strategic plan an essential first step because optimal brand experience is built on a foundation of strategy.

Chris Spears, Chief Marketing Technology Officer, Arke

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