Who We Are
We are hard-working, smart, fun, authentic people with a passion for marketing technology.
At Arke, we’re notable for our talents, experiences, diversity and, yes, even our eccentricities. Our team includes marketers, technologists, creatives, designers, writers, coders, architects, data geeks, and business strategists, all focused on a customer-first mission to create experiences like those we’d like to have for ourselves. Simply, we understand because we walk in your shoes.
Chief Executive Officer
In 1995, Eric Stoll moved to Atlanta with his wife and took a position at TBS, while they waited for the arrival of their first child. During this time, Eric and Chris Spears became friends, both leaving full-time jobs at TBS and founding Arke.
Ten years later, Eric serves as CEO of Arke with responsibility for creating the strategic direction of the company, executing on its growth plans, and overseeing operations. For this, his team will be focused on continuing to sell Sitecore licenses to enterprise customers, growing their delivery team capacity, and investing heavily in the upcoming marketing technology education part of Arke.
Eric’s vision for Arke includes doubling revenue in the next 2 years, increasing their strategy team, and being recognized as an educational leader for marketing technology.
A graduate of SUNY Geneseo, Eric previously worked for TBS, Mindex Technologies, and Auragen Communications. In addition to ARKE, there are several things important to Eric, like his family and his support of the Metro Atlanta Chamber of Commerce, Street Grace, Must Ministries, and Stop Hunger Now.
Chief Marketing Technology Officer
Chris Spears is co-founder and chief marketing technology officer (CMTO) at Arke, as well as a Sitecore MVP.
As CMTO, he leads initial consulting efforts with clients to help them understand journey mapping and how the various journeys establish the foundation of their brand experience. As part of the leadership team at Arke, he also reviews and assesses new technology platforms, strategies, methodologies, and tangential partners — which all helps Arke better support its clients.
He’s commonly tasked with seeing around the corner for clients and helping them anticipate where they need to be to exceed their stated business goals.
Chris co-founded Arke in 2005 with Eric Stoll, now the company’s CEO. Starting the company capitalized on his long-time interest in running his own business, which he traces to his childhood. “From a young age I was an entrepreneur, be it pushing the lawn mower and organizing the other kids in the subdivision, or setting up a Wall Street Journal delivery system in my hometown long before it was generally available,” he said.
Chris holds a bachelor’s degree in computer science from Georgia Tech. He briefly paused his college career in the late 1990s to work for ArsDigita. The Cambridge, Mass.-based web development company notably built one of the first database-backed content management systems.
Before founding Arke, he worked as a developer at three Atlanta-based companies: Harry Norman, Realtors; SOLTECH, a custom software and talent solutions firm; and Turner Broadcasting Systems.
Over the course of his career, Chris has worked with numerous national brands. He said they include “those that got us started,” such as Yellow and Blue Lighting, SmartScouter, The Wyanoke Group and TOTO; “those that helped us learn,” such as SAGE, International Monetary Fund, Georgia-Pacific, and SHAW; and “those that inspire us,” such as DR Horton, Stanley Black and Decker, Airbnb, and Herschend Family Entertainment.
Chris was named in the first round of Sitecore Strategy MVP’s in 2015. He began his third consecutive year as an MVP in 2018.
He serves on the board of the Metro Atlanta Chamber and previously served on the boards of the Technology Association of Georgia and the Atlanta CEO Council. He and his wife have two children.
VP, MarTech Innovation
Andy Uzick is vice president of MarTech Innovation at Arke and a Sitecore MVP. In fact, he was in the first class of Sitecore Technology MVPs and has the longest standing MVP recognition in North America. In 2018, Sitecore awarded him Ambassador MVP status in recognition of his deep expertise around Sitecore’s product roadmap and strategy.
Andy has a passion for finding new and innovative uses of technology in marketing. Since joining Arke in 2012, he has focused on stretching the boundaries of client solutions and Arke products. He works with clients from pre-sales through post-delivery, searching to leverage the technology spend to deliver higher business value.
Combining his experience as an entrepreneur, developer, and marketer, he has built a career by driving marketing technology from a business value perspective. He often engages in what he calls “disruptive consulting” — tossing out assumptions and throwing in new concepts to visualize old problems from new perspectives.
Even before the advent of the World Wide Web, Andy was building “Content Management” systems, using database and desktop publishing tools to generate print catalogs and publications.
As the World Wide Web came into its own, it was a natural next step to capitalize on his experience and apply it to the new phenomena of online digital marketing. After building an agency that automated both print and web production, he was introduced to Sitecore. It was love at first site. He became an early Sitecore partner and developed the first Fortune-500 site in North America.
At Arke, Andy has worked in varying capacities with most of the company’s key clients, including Aflac, IMF, Chick-Fil-A, Mizuno, DR Horton, SBD, Elliott Wave, Focus Brands, G.P., and Healio. He has also served as product manager for Arke’s SDK and Accelerator products.
Before Arke, Andy designed publication systems for Home Depot and managed automated ad layout for various large-scale advertisers in the Houston Chronicle. His earlier work on his company’s own CMS eventually led him to pivot to the Sitecore platform, which he used to produce the first enterprise site for FMC Technologies (now, Technip) and FMC FoodTech and Airport Systems (now JBT).
Andy has spent years trying to create the ultimate Manhattan but has come to see it is an art to pursue rather than a goal to achieve. He’s a lifelong traveler, and of late his interests have turned to comedy, cats, and cruises.
VP, Experience Design
Brian Rudolph is best known as a marketing strategist, a brand marketer, an educator, and a mentor who has worked with some of the world’s largest brands in the world including Coca-Cola, AT&T, Verifone, and Sage. He now leads Experience Design at ARKE with an amazing team of strategists and creatives focused on the design and implementation of brand experiences that drive engagement, revenue, and advocacy.
Brian was the Global Digital Marketing Lead for Verifone, the global leader in payment solutions. He led global digital marketing strategy for product launches and global initiatives, and directed the team responsible for managing and supporting all aspects of Verifone’s digital presence in over 150 countries.
At Coca-Cola, Brian’s mission was ensuring that Coca-Cola maintained strategic leadership by building digital marketing capabilities in local markets around the world. As business owner of Coca-Cola’s Social @ the Core strategy, Brian literally “wrote the book” (well, at least the PowerPoint) on Coca-Cola global social marketing strategy, In addition to strategy, Brian managed the social engagement platforms supporting over 2000 marketers, was the business owner of MyCokeRewards.com website, and managed the digital youth marketing platforms for Coca-Cola.
Brian is co-chair of the Social Media Club of Atlanta, is an invited Member of The International Academy of Digital Arts & Sciences, serves on the Marketing Board of Directors for the Terry School of Business at the University of Georgia, and speaks frequently on a wide variety of social and digital marketing topics.
Having joined Arke in 2011 as the company’s Vice President of Delivery, Jack Macko is responsible for keeping the company’s growing list of projects on track. In this, he is charged with overseeing operations, client services, and the professional services side of the company’s business.
Jack is proud of Arke for achieving Sitecore Platinum Partner status in 2015 and 25% of company revenue growth coming directly from product sales and operations. Since he oversees client services, delivery, and operations, he believes this goal is achievable through a focus on consistently delivering projects on-time and within budget.
Prior to his tenure at ARKE, Jack was employed in senior positions with Accenture, TRX, Inc., American Express, and Amadeus. It was during his time with American Express and Accenture that he was part of the launch of the first Delta SkyMiles card, a product which is recognizable around the world. Jack is a Six Sigma Green Belt.
For Jack, being a part of Arke means being a part of a smart family who works well together, and he’s looking forward to seeing this family grow!
VP, Finance and HR
Leah Bendig is VP of Finance and Human Resources at Arke, where she directs and oversees all aspects of the company’s HR, finance, and accounting functions.
A Certified Public Accountant, Leah specializes in financial analysis and reporting, operations management, and policies and procedures. Before joining Arke in 2017, Leah was senior tax manager at Windham Brannon, an Atlanta-based CPA firm.
She’s a graduate of Georgia Southern University, where she earned a bachelor’s in business administration. In her free time, Leah enjoys gardening and participating in charitable endeavors that focus on animal education and rescue.
Margaret Wise is VP of Strategy at Arke, where she manages the company’s key relationships and events to facilitate its continued growth. She’s also a Sitecore Strategy MVP.
Margaret joined the company as senior director of strategic alliances in 2014 from Edgewater Fullscope (formerly Zero2Ten), a Microsoft Dynamics 365 Partner.
She manages all of Arke’s strategic partnerships with consultants, agency partners, analysts and vendors, including Sitecore, Microsoft, Adobe, Salesforce, Coveo, and SessionM. She also manages the company’s strategic marketing, including collaborative events and marketing with partners.
Through her writing, speaking engagements, and leadership at Arke’s annual customer conference, Margaret has cultivated a role as a brand experience thought leader. She keeps clients aware of expectations and trends and helps them optimize and strategically integrate the technologies in which they have invested.
“I have a depth and breadth of experience to help companies plan through their strategy and process to identify ways to meet both short and long-term goals,” she said. “I recognize the importance of building momentum through enterprise projects, measuring success, and guiding organizations away from siloed marketing campaigns to programmatically managing the customer journey.”
During the course of her career, she has worked with numerous notable clients, including Suntrust, Federal Home Loan Bank, Southern Company, Tempur-Pedic, Smith and Nephew, M & T Bank, O’Neal Steel, Hampton Products, AAA Cooper, Sunrise Senior Living, and Raymond James.
She is a member of the Technology Association of Georgia, the leadership council of Junior Achievement of Georgia, and the Dynamics CRM User Group (CRMUG) — roles in which she enjoys sharing her knowledge and leadership. She’s also a noted conference speaker on topics including customer experience and women in tech.
Margaret holds an MBA with a concentration in finance from Brenau University. An avid reader and runner, her passion is spending time with her husband and their two children.
Mike Winburn’s history with Arke spans several years, as he and Chris Spears attended Georgia Tech together, studying computer science. Later, they worked together at Harry Norman Realtors and TBS, so it comes as no surprise that when Arke needed an expert in building custom BI platforms for company intranets, they approached Mike. Since 2010, Mike has served as Vice President of Development, a position within which he provides strategic direction and mentorship for the delivery team, manage developers and IT personnel, work with the VP of Project Delivery to make sure developer skillsets are aligned with project needs, maintain technology infrastructure, and assist with investments in internal tools and technology.
Considering his extensive experience with the company, he’s well-acquainted with Arke’s culture, and he notes how meaningful it’s been to work with people who have such passion for what they do. And when it comes to the people at Arke, Mike would like to see the company continue to grow, but also to add greater diversity in skills to meet the rapidly-changing marketing technology landscape. Because he feels that diversity brings about new levels of innovation and creativity to their projects, he’ll be looking for his team to be careful in their screening process, ensuring they add people with the right skills to balance out their team, and he wants to continue to foster a supportive environment that makes new employees feel at home.
Among his professional achievements, Mike became a Microsoft Certified Professional Developer in 2010 and helped Arke start the Atlanta Sitecore user group.
Stan Friedman is a 24-year franchising veteran. Always an “outside the box” thinker, in 1998 while directing Global Franchise Development for Blimpie International, he created an Urban Expansion initiative that was heralded by the media as well as leaders of both the public and private sectors. This culminated in an invitation to the White House where he participated in the President’s “Conference for Community Empowerment.” A dozen years later, in recognition of his ongoing work in diversity, Friedman very proudly accepted the IFA’s Ronald E. Harrison Diversity Award – an honor bestowed fewer than 10 times in the IFA’s 50+ year history.
His current work in diversity is centered upon educating twilight year professional athletes about potential opportunities in franchising. This work is part of an officially sanctioned IFA initiative known as (PAFI) The Professional Athlete Franchise Initiative. Friedman co-founded this program with retired 7-year NFL player Michael Stone and still serves as Chairman of the PAFI Advisory Board of Franchise Professionals, since inception of PAFI in 2010.
Stan is also a member of the board and chairs the Programming Committee for the Southeast Franchise Forum and is the immediate past vice chair of the International Franchise Association’s, (IFA) Diversity Institute. A frequent speaker at business development conferences nationwide, Stan also contributes regularly to the IFA’s Franchising World Magazine and is the host of “Sensible Franchising”, a podcast produced by the EpiCenter Network – home of the Entrepreneurship Hall of Fame.
It is safe to say that Stan Friedman lives and breathes franchising and is passionate about helping others grow their franchised businesses. His #1 specialty is maximizing the value proposition of franchising, for all parties concerned. As the President of FRM Solutions, his role is to harness all of this intellectual capital and deliver easily navigated and enjoyable solutions and experiences to our clients and their users.
Believing in what you do is infectious
At Arke, we believe in what we do and do what we believe. We appreciate the value of the products and services we provide and work collaboratively with our clients and other stakeholders to breathe life into their brand experience visions.
What We Believe:
- Focusing on the outcome first creates the roadmap for successful brand growth and personal accountability.
- Results are earned and are the ultimate measure of any initiative.
- Journey-driven strategies provide the insights to craft exceptional experiences for our customers.
- Clear, honest, and empathetic conversations about individual needs and common goals for the foundation for the best customer, client, and partner relationships.
- Our personal diversity enhances our ability to design experiences that keep our customer’s customer’s coming back for more.
- Technology without a strategy is just added expense. Rather, we view digital technologies as tools to create more efficient and meaningful engagements.
- We’re human. And that means sometimes mistakes are made. But through mutual respect and understanding, we can work through any issue.
- Trust is one of our core corporate values. We recognize people buy from other people, and that building trust is an imperative.
To learn more about Arke history, click here.
What We’re Thinking
- 01Arke CX Summit: Paving the Way to Better CX [Video]
- 02Can You Keep Up With Your Customers’ ‘Outrageous Expectations?’
- 03Why You Need to Rethink Your Market Segmentation to Reach Today’s Consumers
- 04Practical Application of the GDPR for Marketers: Consent and Data Governance
- 05The Most Important Lessons From the New Temkin Experience Ratings
Our Alliance Ecosystem
Want to know more?
Reach out and we’ll talk you through our thinking.