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Arke CX Summit

Arke CX Summit

is coming back in 2021

View all our 2020 Speaker Webinars on-demand including bonus content, ‘CMO Conversations’ with Alex Gobbi of Code42.

/ Go to Webinars

Claim Your CXS2020 Gift Bag Now.

What did CXS 2020 have in store? Great content for one thing. And for another — a great attendee gift bag. 

Includes:

  • 3 Piece Travel Cube Set
  • An essential Marketing Book for your library (while they last)
  • And, all our Sponsor Gifts

Add your mailing address to the form below and we’ll mail your 2020 gift bag to you. This is a little ‘thank you’ for staying engaged with Arke.

Looking forward to seeing you again in 2021!

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Learn More

Learn how marketing leaders leveraged their ‘Data for Inspired Experiences’.
Watch all the speaker webinars on-demand.

Explore the topics below:

This event aired live on
Wed, Mar 25th, 2020 11:30 AM EDT. 

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What does using data-driven user experience insights look like in action? Hear from Kevin Carfa, Corporate Director of Digital Commerce, how Omni Hotels & Resorts are improving customer experiences. Kevin will share strategies, solutions and examples of how Omni is leveraging data for continuous improvements to CX.

Kevin Carfa
Corporate Director, Digital Commerce
Omni Hotels & Resorts

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This event aired live on
Tue, Mar 31st, 2020 11:30 AM EDT

WATCH ON-DEMAND NOW

Hear the from Ash-Marie Duvernois, Director of Ecommerce Operations at Honey Baked Ham Company. Learn how they are improving customer experiences to drive revenue and customer loyalty.

Ash-Marie Duvernois
Director of Ecommerce Operations
The Honey Baked Ham Company, LLC

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This event aired live on
Thu, Apr 02nd, 2020 11:30 AM EDT

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How do you measure leadership effectiveness? A quick Google search for core leadership behaviors returns a wealth of different criteria – it can be hard to sort through the noise. There’s one attribute that rises above the rest…and that quality is grit!

During this talk Craig will share the basics of what grit is (and isn’t!) and walk through a few examples that demonstrate the power of grit in action. He dives into specific steps you can take to grow your own grit and deploy them across your entire team to persevere in the face of unexpected challenges and drive meaningful results for your organization.

Audiences will learn:
– What is grit?
– Why is grit important in a business context?
– What steps can my team and I take to increase our grit?

Craig Lemasters
(former CEO of Assurant Solutions)

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This event aired live on
Tue, Apr 21st, 2020 11:30 AM EDT

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Learn why privacy is essential to every marketing and business decision you make and how to integration privacy basics into the foundation of all you offer. Just because you can use data, doesn’t mean you should. Build trust by ensuring you have received consent and taking the right steps for secure and compliant data governance. Use tips from this session to build your reputation and competitive differentiators.

Jodi Daniels
Founder, CEO and Privacy Consultant
Red Clover Advisors

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BONUS Content:

CMO Conversations with Alex Gobbi

Margaret Wise, CRO at Arke talks with Code42’s CMO, Alex Gobbi about the different steps of Creating a Revenue Engine for an organization. As a 4-time CMO, Alex lays out her 6 core principles to successfully lead a digital transformation.

Alex Gobbi, CMO at Code42

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