Arke CX Summit 2020

Arke CX Summit 2020

HAS BEEN POSTPONED TO A FUTURE DATE

Keep your learning momentum going – Join us for our new webinar series

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Keep the thought leadership and learning flowing – join us online

Learn to Leverage Data for Inspired Experiences through our new webinar series

Until Arke CX Summit is rescheduled, we will be bringing the content to you through our series of live webinars, Arke Insights.

Learn more about our webinars.

This event aired live on
Wed, Mar 25th, 2020 11:30 AM EDT. 

Watch On-Demand Now

What does using data-driven user experience insights look like in action? Hear from Kevin Carfa, Corporate Director of Digital Commerce, how Omni Hotels & Resorts are improving customer experiences. Kevin will share strategies, solutions and examples of how Omni is leveraging data for continuous improvements to CX.

Kevin Carfa
Corporate Director, Digital Commerce
Omni Hotels & Resorts

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This event aired live on
Tue, Mar 31st, 2020 11:30 AM EDT

Hear the from Ash-Marie Duvernois, Director of Ecommerce Operations at Honey Baked Ham Company. Learn how they are improving customer experiences to drive revenue and customer loyalty.

Ash-Marie Duvernois
Director of Ecommerce Operations
The Honey Baked Ham Company, LLC

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Thu, Apr 02nd, 2020 11:30 AM EDT

How do you measure leadership effectiveness? A quick Google search for core leadership behaviors returns a wealth of different criteria – it can be hard to sort through the noise. There’s one attribute that rises above the rest…and that quality is grit!

During this talk Craig will share the basics of what grit is (and isn’t!) and walk through a few examples that demonstrate the power of grit in action. He dives into specific steps you can take to grow your own grit and deploy them across your entire team to persevere in the face of unexpected challenges and drive meaningful results for your organization.

Audiences will learn:
– What is grit?
– Why is grit important in a business context?
– What steps can my team and I take to increase our grit?

Craig Lemasters
(former CEO of Assurant Solutions)

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Tue, Apr 21st, 2020 11:30 AM EDT

Learn why privacy is essential to every marketing and business decision you make and how to integration privacy basics into the foundation of all you offer. Just because you can use data, doesn’t mean you should. Build trust by ensuring you have received consent and taking the right steps for secure and compliant data governance. Use tips from this session to build your reputation and competitive differentiators.

Jodi Daniels
Founder, CEO and Privacy Consultant
Red Clover Advisors

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2020
Speakers

Craig Lemasters
Craig LemastersChief Executive Officer
GXG

Craig Lemasters, former CEO of a $5B Fortune 500 subsidiary, is an advisor, entrepreneur, investor, and board member with more than two decades of success in executive leadership positions, now dedicated to helping senior leaders get unstuck on the major growth challenges to their businesses.

When Craig took over Atlanta-based Assurant Solutions in 2005, it was a $2 billion purely domestic business focused almost entirely on a dying industry: Credit Insurance. Today, Assurant is a dynamic, high growth, digitally-astute global provider of protection products and other innovative digitally-focused risk management solutions.

Craig’s insistence on candid conversations about knowledge gaps, leading by doing, and output-based strategies, reinvigorated the culture while focusing on growth—both internationally and through new businesses. During his tenure, Assurant Solutions expanded from a solely domestic B2B organization to include B2C offerings and a presence in 25 new markets around the world.

Craig continues to build on his leadership philosophy as CEO of GXG, an advisory firm that facilitates strategic conversations between experts and clients to help them get unstuck and accelerate critical growth initiatives. Craig speaks for a wide variety of industry and leadership audiences around the world with a focus on helping organizations more effectively navigate the journey from strategy to execution.

Jodi Daniels
Jodi DanielsFounder, CEO and Privacy Consultant
Red Clover Advisors

Jodi Daniels is a Certified Informational Privacy Professional (CIPP/US) with more than 20 years of experience helping a range of businesses from solopreneurs to multinational companies in privacy, marketing, strategy, and finance roles. During her corporate career, she proved a valuable asset to companies like Deloitte, The Home Depot, Cox Enterprises, Bank of America where she most recently served as the privacy partner for Digital Banking and Digital Marketing. Ms. Daniels started her privacy career by creating the comprehensive privacy program at Cox Automotive. She launched an online advertising network for Autotrader and Kelley Blue Book.

Since launching in 2017, Red Clover Advisors has helped hundreds of companies create privacy programs, achieve GDPR, CCPA, and US privacy law compliance, and establish a secure online data strategy their customers can count on. Jodi makes privacy easy to understand by breaking it down into measurable steps using plain language her clients can relate to. She passionately supports the idea that privacy is more than just compliance and concern over fines. It’s a human right we all deserve. She has made it her mission to help businesses build trust and transparency with this core value at its foundation.

Jodi has been featured in CIO, Compliance Week, and ITSP Magazine and a keynote speaker at Digital Transformation Connect.  She has also spoken at Ad Diego, EIQ – The Intelligence Email Gathering Conference, Connect to Convert, Digital Analytics Association, The Digital Analytics Power Hour Podcast, Atlanta Compliance & Ethics Roundtable (GDPR & Data Ethics), IAPP (Information Association Privacy Professionals) Atlanta, ISACA, Women in Wireless Technology Forum, Wireless Technology Forum, SecureWorld, AIMA (Atlanta Interactive Marketing Association), Atlanta Technology Development Center at Georgia Tech, Emory University, State Bar of Georgia, The Dana Barrett Show and more.

Jodi holds a Masters of Business Administration and a Bachelor of Business Administration with a concentration in Accounting from Emory University’s Goizueta Business School. She lives in Atlanta, GA with her husband, two girls, and a big fluffy dog named Basil.

Kevin Carfa
Kevin CarfaCorporate Director, Digital Commerce
Omni Hotels & Resorts

Kevin Carfa is the Corporate Director of Digital Commerce at Omni Hotels & Resorts, where he is responsible for driving growth and innovation within their digital portfolio.

Prior to joining the hospitality industry, he led mobile strategy, digital experience and performance marketing for a handful of top retailers.

 / Client Panel Participant

 

The Omni Webinar aired Live on
Wed, Mar 25th, 2020 11:30 AM EDT. 

Watch On-Demand Now

 

Kevin joined Omni nearly a year ago and was immediately tasked with leading their digital transformation – including the award-winning relaunch of their website (omnihotels.com), a full cloud architecture overhaul and assisting with the foundational elements of a centralized data warehouse.

Before joining Omni, Kevin led the mobile strategy (online and in-store) for JCPenney, which Gartner L2 rated as the #1 “Genius” Mobile App for Department Stores in 2018. He also oversaw a group that integrated machine learning and personalization into the digital shopping journey. Previous to this he was with Pier 1 Imports, where he was a member of the in-house team that relaunched eCommerce for the brand, and with iProspect, where he ran various performance marketing channels for a number of Top 500 retailers (Gap, Nike, Apple, etc.)

Kevin earned his BBA in Business Information Systems & Supply and Value Chain Management from Texas Christian University. He resides in Dallas, TX and enjoys spending his free time outside with his wife and their dog, a Corgi named Cork.

Ash-Marie Duvernois
Ash-Marie DuvernoisDirector of Ecommerce Operations
The Honey Baked Ham Company, LLC

Ash-Marie Duvernois is a tech savvy award-winning e-commerce specialist with a proven ability to increase sales and deliver a best-in-class customer experience.

 / Client Panel Participant

Ash graduated with a Bachelor of Arts degree in Advertising and Web Development, and started her career in e-commerce because of the perfect blend between web design, technology and consumer behavior.

Her role as the Director of Ecommerce Operations and her past role as the Head of Digital Marketing at The Honey Baked Ham Company, allows her to push for innovation and is currently responsible for development of digital experience across consumer touchpoints.

Margaret Wise
Margaret WiseChief Revenue Officer (Moderator)
Arke

Margaret Wise is the Chief Revenue Officer at Arke, where she manages the company’s key relationships, marketing and events to facilitate its continued growth.

She’s also a Sitecore Strategy MVP. She manages all of Arke’s strategic partnerships with consultants, agency partners, analysts and vendors, as well as all of the company’s strategic marketing, including collaborative events and marketing with partners.

Margaret joined Arke as senior director of strategic alliances in 2014 from Edgewater Fullscope (formerly Zero2Ten), a Microsoft Dynamics 365 Partner.

She is a member of the Technology Association of Georgia, the leadership council of Junior Achievement of Georgia, and the Dynamics CRM User Group (CRMUG) — roles in which she enjoys sharing her knowledge and leadership. She’s also a noted conference speaker on topics including customer experience and women in tech.

Margaret holds an MBA with a concentration in finance from Brenau University. An avid reader and runner, her passion is spending time with her husband and their two children.

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