ARKE CTMO Chris Spears told attendees at the TMSA Logistics Marketing & Sales Conference to focus on results by starting with strategy.
ARKE's second annual Customer Experience (CX) Summit focused on intersecting experience and results. You can catch some of what you missed in this quick video recap.
So you leveraged all your collaboration tools to enhance productivity, closed the loop on every ask and completed a ton of actionable deliverables. Wait. What?
Creating effective and memorable customer experience isn't as easy as flipping a switch. In fact, even the best technologies fall flat without a strategic plan.
Arke's Marketing Technology South aimed to put a framework in place for people to think about marketing technology.
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