Arke University2018-10-05T08:13:35+00:00

Arke University

The World’s First Complete Marketing Technology Training Program

What is Arke University?

Arke University is a complete marketing technology training program designed for marketers and technologists. Both individuals and teams can complete the courses online or in-person through instructor-led training.

Arke University’s mission is to close the knowledge gap between marketing and IT with an easily understood, unified language. The course dives deep to explain the complexities of marketing technology. It provides the insights you need in today’s digital economy to create targeted, personalized, omnichannel, shared experiences for your customers.

Free Course Download

Download the first Arke University course – Marketing Foundation – to jump-start your Marketing Technology Certification journey.

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What is Arke University?

Arke University is a complete marketing technology training program designed for marketers and technologists. Both individuals and teams can complete the courses online or in-person through instructor-led training.

Arke University’s mission is to close the knowledge gap between marketing and IT with an easily understood, unified language. The course dives deep to explain the complexities of marketing technology. It provides the insights you need in today’s digital economy to create targeted, personalized, omnichannel, shared experiences for your customers.

Who Should Attend Arke University?

Individual Marketers & Technologists
No matter where you are in your career, Arke University can help you advance your abilities to design, implement, and manage customer-centric brand experiences.

Marketing & IT Teams
Full teams will benefit from shared learning and collaborative experience — all designed to help companies be more agile, competitive, and innovative in today’s digital economy.

The Complete Course List

The Arke mission is to graduate the best-prepared, most avidly sought-after professionals in the marketing technology industry. Each class is designed to hone the skills and processes needed to ensure marketing (and technology) operate successfully. You will leave with a complete understanding of martech and how to apply it to your own organization.

In this course, you’ll learn how the fundamental aspects of modern marketing apply to your organization.

In this course, you’ll explore the modern marketing funnel and the many opportunities digital marketing creates within it.

All marketers have to learn how to put on their PM hats. Learn the ropes and how to manage your own technology and creative partners.

In this course, you’ll learn how Marketing Automation can help you to streamline your marketing efforts and deliver results.

In this course, you’ll learn what makes a CMS an invaluable part of digital marketing, the team members who give it life and keep it working, and strategies for its optimal use.

In this course, you’ll learn how today’s CRM systems function as the brains for organizations, driving decision making, automation, and predictive analytics.

Explore the complexities of E-Commerce, factors that influence it, and the people who make it possible.

Would you ever believe that marketers would need to learn development? Learn the basics about how it all works together, and learn the tech speak for when problems arise. And don’t worry – you won’t be coding.

Analytics tells us the “what happened” and gives us a way to see into the future. Learn how to harness analytics to make decisions for the now and the rest of the marketing calendar year

In this course, you’ll learn how to develop and implement resilient, customer-focused marketing strategies that support your organization’s overall business goals.

This course explores the evolution process of going from a disjointed marketing practice to one that is fully integrated.

Pricing

Online Access + Content

$499/ student
  • 1 Full-Year Online Access + Content
  • Access to any special content – including videos, webinars, etc.
  • Online Support
  • Downloadable Certificate of Completion

Live Training + Content

$1999/ student
  • 1 Full-Year Online Access + Content
  • Access to any special content – including videos, webinars, etc.
  • Online Support
  • Downloadable Certificate of Completion
  • 3 Full Days of Live Instructor-led Training
  • Personalized Workshops
  • Access to experts, peers, and Arke University staff
  • Print version of Arke University

Enterprise Training

Call
  • 1 Full-Year Online Access + Content
  • Access to any special content – including videos, webinars, etc.
  • Online Support
  • Downloadable Certificate of Completion
  • 3 Full Days of Live Instructor-led Training
  • Personalized Workshops
  • Access to experts, peers, and Arke University staff
  • Print-version of Arke University
  • Flexible Live Training Dates
  • Personalized Marketing Blueprint for Digital Transformation

Take a Look for Free 

Download your first course free of charge

GET STARTED NOW