Pretty simple really. Both AB Tasty and Arke share the same core belief about having user experience data to optimize UX/UI and positively impacting engagement, demand, and revenue.
And let’s face it, Arke has spent over 15 years growing up in the customer experience optimization world. Our Strategy and Experience Design teams understood early on the economic importance of being in the market with user experiences that delight customers; keeping them coming back for more. After reviewing AB Tasty’s platform we immediately recognized the value to accelerate one of Arke’s core offerings – delivering awesome Customer Experience. In short, the faster we can clearly and efficiently identify UX/UI gaps, the faster we will be able to recommend optimizations that deliver exceptional digital experiences. And of course, the faster we’ll drive the conversion, revenue and growth metrics you want.
Find out more about our Experience Design practice.
- Experimentation: Our visual editor and widget library take code out of the equation, so you can run insightful campaigns without the time commitment or hassle.
- AI Powered Personalization: Segment audiences to send the right message, to the person, at the right time—it’s hyper-precision at hyper-speed.
- Dynamic Widgets: Choose from a variety of industry-specific, customizable templates to nudge visitors into action.
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- Feature Flags: Feature flags let product managers toggle new features on or off for a controlled – or personalized – rollout.
- Progressive Rollout: Test the waters with beta programs, canary testing, and other progressive rollout methods to minimize risk and launch with a clear conscience.
- Server-side Experimentation: Go beyond client-side and add depth to your experimentation and personalization campaigns on all digital channels.
/ Learn more about solutions for your Product Team