Record, analyze and optimize your customers’ online experiences

Digital Experience Analytics Platform

Record, analyze and optimize your customers’ online experiences

Walk in your customer’s footsteps — digitally speaking.

Learn how Omni Hotels & Resorts used FullStory
to realize a 12% lift to conversion rates

Read the Case Study

Hear how Kevin Carfa, Corporate Director of Digital Commerce at Omni Hotels & Resorts leverages FullStory to enhance CX.

Drive more conversions through frictionless digital experiences with your customers.

Want to see your UI/UX gaps more clearly? Need to optimize those experiences to convert more often? Connect with Arke to get started with FullStory today.

“We released our first bundle of optimizations after 60 days with Arke and saw a sustained

12%
lift

in conversion rate over the first 10 days.”

Phil Yi,
Vice President
of Marketing and
Communications
Omni Hotels
& Resorts

Why Arke and FullStory?

Arke first began using FullStory for our own client insights. Our Strategy and Experience Design teams quickly realized the value of FullStory: we became a partner and started sharing the tool and it’s insights with our clients. It helped us create optimization strategies to solve our UI/UX problems, enhance our user’s digital experiences and helped boost conversion rates.

Find out more about our Experience Design practice.

With the use of FullStory, you have the power of analyzing user trends across any single or grouping of events all while evaluating individual session replays. You’ll be able to stop guessing about the path to user conversion and easily identify the most compelling areas of your site and minimize frustration triggers.

FullStory features cover:

  • Session Replay: FullStory captures user sessions for replay, letting us analyze for future optimizations.
  • OmniSearch: All events are fully indexed allowing search and filtering on virtually any action, browsing environment, or user criteria.
  • User Trends: While analyzing saved searches over time, you can compare trend lines against previous periods and determine trends.
  • Event Funnels: FullStory automatically generates a funnel visualization showing each action when a custom segment includes two or more events.
  • Engagement Heatmaps: Determine which elements on your pages are hot, cold, or just lukewarm and optimize to increase engagement.
  • Dev Tools: Technical debugging tools like a JavaScript Console, Stack Tracing and comprehensive Page Speed and Network Request data.
  • Frustration Signals: Track bad customer experiences like Error Clicks, Dead Clicks and Rage and Thrashing Mouse events.

Have bigger needs? / Learn More about FullStory Enterprise Edition to handle all your large more specific organizational needs.

“We released our first bundle of optimizations after 60 days with Arke and saw a sustained 12% lift in conversion rate over the first 10 days.”

Phil Yi,
Vice President of Marketing and Communications
Omni Hotels & Resorts

 

Frictionless User Experiences —
What could be better?

/ Learn more about how Arke can help you optimize your digital experiences.

Interested in integrating FullStory to Sitecore?

We can help.

Fill in the form below and we’ll reach out to you ASAP to discuss your integration needs.

FullStory Digital Experience Analytics Platform

FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

/ Learn More about FullStory

Explore our FullStory work