Record, analyze and optimize your customers’ online experiences

Digital Experience Analytics Platform

Record, analyze and optimize your customers’ online experiences

Walk in your customer’s footsteps — digitally speaking.

Understand your user’s digital journey and optimize for frictionless experiences

Discover Arke’s Experience Design Practice

“It’s been an insightful journey with FullStory. We can see, analyze and adjust our own digital experiences


faster than ever before. Amazing!”

Margaret Wise
Chief Revenue Officer,

Why Arke and Fullstory?

Arke began using FullStory for our own client insights. We quickly realized how valuable it was and became a partner and started sharing the tool with our clients. It helped us create optimization strategies to solve our UI/UX problems, enhance our user’s digital experiences and helped boost conversion rates.

With the use of Fullstory web session tracking, you have the power of analyzing user trends across any single or grouping of events all while evaluating individual session replays. You’ll be able to stop guessing about the path to user conversion and easily identify the most compelling areas of your site and minimize frustration triggers.

Fullstory features cover:

  • Session Replay: FullStory captures user sessions for replay, letting us analyze for future optimizations.
  • OmniSearch: All events are fully indexed allowing search and filtering on virtually any action, browsing environment, or user criteria.
  • User Trends: While analyzing saved searches over time, you can compare trend lines against previous periods and determine trends.
  • Event Funnels: FullStory automatically generates a funnel visualization showing each action when a custom segment includes two or more events.
  • Engagement Heatmaps: Determine which elements on your pages are hot, cold, or just lukewarm and optimize to increase engagement.
  • Dev Tools: Technical debugging tools like a JavaScript Console, Stack Tracing and comprehensive Page Speed and Network Request data.
  • Frustration Signals: Track bad customer experiences like Error Clicks, Dead Clicks and Rage and Thrashing Mouse events.

Have bigger needs? / Learn More about Fullstory Enterprise Edition to handle all your large more specific organizational needs.

Frictionless User Experiences — What could be better?

/ Learn more about how Arke can help you optimize your digital experiences.

How Arke can help.

Arke’s recommendation of the platforms, apps and tools we represent are always carefully considered through the lens of  the customer’s needs and unique business problems. We’ll help you weigh these decisions so you can make the best choice for your business goals. Not only will we guide you through research, selection and licensing of your platform; we can also help with the integration with existing technologies. These efforts are all designed to simplify marketing/sales processes, drive revenue and enhance your overall customer experience.

/ Learn more about Arke’s Marketing Technology Consulting

Fullstory Digital Experience Analytics Platform

FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

/ Learn More about Fullstory

Create more frictionless customer experiences for your customers. Start a free trial of Fullstory today.

Want to see your UI/UX gaps more clearly? Need to optimize those experiences to convert more often? Connect with Arke to get started with Fullstory today.