Ascensus documented its digital goals in 2012. Today, it has accomplished many of them. Marketing has been relieved of many former manual processes and can now focus on strategic planning.
The powerful integration between Sitecore and CRM platforms has improved data-driven decisioning to give customers better, more intuitive experiences. It has generated efficiencies for both marketing and IT since marketing now functions more independently.
Since the site enhancements were implemented, more customers are successfully completing online account setup. What’s more, the average dollar amounts of plan contributions are rising. These benefits are both measurable and trackable in the redesign and re-platform of the sites.
Transactions are higher than ever before — and Ascensus has won multiple marketing and public affairs awards for the awesome experiences it now provides.
We’re proud to partner with a brand that has such a great mission, and see them do what they set out to do with their digital transformation.