Boys and Girls Club of America2019-01-10T20:38:43+00:00

Boys and Girls Clubs of America

Provide an online experience that keeps kids on the right path, even when they’re away from a club.

For more than a century, the Boys and Girls Clubs of America has provided at-risk kids a safe, nurturing place to belong. Its national network of clubs offers academic, athletic, arts, health, career, and leadership programs. Each neighborhood club provides hands-on activities, and direct interaction with adults and other youth.

Story

In response to the growing importance of technology in the lives of children, The Boys and Girls Clubs developed the My.Future digital initiative. It’s a safe, fun online showcase where kids can interact, learn valuable skills, and build a positive self-image. Kids earn project badges as well as recognition from others online. My.Future cultivates the digital skills kids need to succeed in school, and confidence for technology career choices of tomorrow.

After initially launching My.Future on the Sitecore platform with another partner, Boys and Girls Clubs of America tapped Arke to resolve technical challenges and ensure its content was connecting with club members. Arke was selected because of its elite designation as a Sitecore Platinum Partner with hundreds of projects for Fortune 500 clients. In 2017, Forrester recognized Arke as one of “the most important” digital experience service providers in the U.S.

Before Arke got involved, My.Future was plagued by site crashes, especially during peak hours. As a result, user drop off was high, and it was difficult to assess fairly the success of the program. Arke was tasked with increasing stability in all platforms: desktop, tablet, and mobile. Another goal was confirming the site’s content was appropriate and engaging.

Results

Within days of the relaunch, My.Future saw greatly increased site traffic and longer session length per member. The site is now prepared for heavier site traffic as it reaches even more members of the Boys and Girls Clubs of America.

Learn how platform stability drives more engagement with users

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