A Strategy and Process for Business Expansion
When a financial technology company was ready for business growth, Arke clarified the way forward.
Cass Information System needed an outside perspective, information, and achievable action steps. The Arke MTA (Marketing Technology Alignment) proved an ideal structure. Our process got the team moving and kept everyone on track.
The engagement included business modeling, persona development, and customer journey mapping. Stakeholders throughout Cass worked together to meet milestones and take advantage of an exciting new business opportunity.
Learn how Cass leveraged Arke's MTA to plan for the future.