Sitecore helps EWI personalize user experiences across all channels based on implied and expressed behavior.
EWI has been able to lean on the Sitecore infrastructure for leveraging template sharing across multiple sites. This will cut time both ongoing design decisions and in loading content across those various sites.
The MTA helped verify that Sitecore was a good fit to provide a better UX for all users, based on regions, markets and timeframes they are most interested in.
EWI is on Sitecore version 8.1. They have an integration between Sitecore and their Customer Information System (CIS) that’s feed outside information and has custom reporting capabilities.
Many of EWI’s marketing efforts are focused on digital touchpoints with subscribers. They do a lot of email marketing, PPC, multichannel marketing approaches, and more personalization.
The legacy platform was well built and not necessarily unstable but EWI now have a better platform for testing with Sitecore and Rackspace. The EWI site can now recognize users when they enter the site and is more stable. The project is ongoing, initial implementation took one year.
EWI enjoyed the work they’ve done thus far with Arke. Having a Sitecore MVP guide them in building their site eased concerns about moving to a new platform. They plan to implement Active Commerce and an plan to optimize tracking and content service. EWI plans to migrate Lyris to Sitecore EXM – Email Experience Manager, as their marketing automation platform. They would also like to integrate Sitecore CMS and their Paywall – a portal that allows paying subscribers access to their content.
With multiple domains living on other systems that still need to be moved onto Sitecore, EWI will continue to work with Arke for guidance and strategy. This will enable EWI to have a 360° view of content subscribers desires.
This effort enables EWI to personalize content and roll out email engagement plans to support improve their UX even more. EWI is now in the process of integrating Active Commerce, a Sitecore module that manages content and commerce experiences onto Sitecore. There are also plans in place for more robust reporting mechanisms. They plan on using either the Power BI or another Business Intelligence tool connectors to pull data from Sitecore’s Mongo DB (Data Base). This will enable EWI to generate special reports they use to make business decisions. EWI will continue to be aggressive with their digital goals by using Sitecore.]