General Cable had been working with a local technology vendor on a mobile app, and after a few months in, learned they were not going to get what they wanted out of the relationship and project. An existing, trusted vendor introduced them to Arke Systems to come save the app project. From there, the conversation evolved. The app was really expensive, so it was challenged – why the app?
This drove everyone to take a step back, look at the bigger picture, and assess all things digital. Arke suggested engaging in an MTSA to provide education on the digital landscape, strategy on how to best navigate digital, and a roadmap specific to General Cable’s situation that describes where they are and how to get to where they need to be.
The MTSA provided them with the following at a high level: Context for understanding:
- Priorities, What Should be done and how
- Expertise – develop a plan