A Lasting Online Presence for a Paper Products Leader
A global giant like Georgia-Pacific requires Arke quality consulting. They selected Arke to create a new website with consolidated information architecture, a design elastic enough to support numerous microsites, and a new lead management system.
The resulting five-year engagement included the launch of a flexible new website built on the Sitecore platform, and the integration of websites for multiple GP brands.
Sites and business units were integrated systematically, so any technology issues could be quickly identified and resolved. The resulting site design and creative seamlessly linked to numerous brand sites. provide a unified user experience.
This new website provides a unified user experience that serves as a strong ambassador for Georgia-Pacific. All brands and business units now present a consistent, well-coordinated experience to users in dozens of markets around the world.
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