It would have been difficult for the CPG’s Sales team to follow up with significant leads without the integration. This would have cost them valuable time in vetting leads and understanding where they fall within the sales funnel. The internal technical team would have also spent much of their valuable time trying to build the right integration.
To ensure the data void was repaired a series of triggers were built to handle the workflows the way the client needed them to be. This involved updating the fields and any workflows associated with them.
By working with Arke, the manufacturer was able to consult on their sales process and implement it inside of CRM customized to work for them. Salesforce was improved to handle the CPG’s demand generation, process and workload needs with the MAP integration. The project was completed in two months and saved the internal team time.