Information security has become increasingly important. A global security software company’s clients, large and small, depend on them to keep valuable information safe. Security threats have become more advanced over the years and organizations seek reliable solutions for the safety of their data.
This leader in information security was in the process of digital transformation by choosing a CMS (Content Management System), while leveraging Eloqua and Salesforce. They wanted smarter, more personal engagements with their customers especially since they have a complex sales model.
Salesforce, the CRM of choice, needed the ability to keep up with opportunity changes and updates in order for the Sales team to work more effectively. Since the Sales team usually has multiple opportunities within a given account, all at different stages in the sales cycle, it became extremely complex. Lead capturing also proved to be challenging without integration.