International Monetary Fund

Keeping a Global Network in Sync

The International Monetary Fund (IMF) came to Arke with some unique challenges

Story

Multiple languages and technologies made publishing website content time-consuming and inefficient for its global network of field offices in 184 countries. The organization’s IMF.org website could support only six languages. Content was not optimized for mobile consumption, greatly reducing its effectiveness.

Arke created a tailored Sitecore environment that affords all offices new streamlined ways to review and publish print, audio, and video posts for multiple channels using more standardized and efficient processes.

Results

After the new Sitecore website launched, IMF experienced a 7% lift in returning visitors, a 3% increase in page views and, most notably, a 33% increase in publication downloads. As the new website matures, content will be published in more than seventy languages.

Learn about how adjusting to customer preference can drive engagement.

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