The new solution gives Kids II meaningful customer analytics that they can use to make more informed business decisions. The process is now simplified and significantly enhanced to manage content updates, workflows, and new integration points to automate processes that used to require manual interactions. Kids II marketers are enjoying successful campaigns since the site’s launch.
The team was able to rapidly design, deploy, and make fast optimizations to campaign landing pages using Sitecore templates and modules. Their solution now fully supports the consumer path to purchase, across devices, and with various shopping “modes” in mind. More up-to-date product information (pulled from the PIM) shows accurate information and therefore attributable to more positive customer experience.
Mobile (phone and tablet) is very important to the website user experience and was a key focus during design/UX and development phases. Because many in their target marketing are researching online and buying offline the site was designed with a mobile-first mindset. Social integration was also a key component of the launch; the site was built to pull content in real time from Instagram and Pinterest. A foundation was built for robust CRM integration and personalization. Real-time data is pulled from the integration between Sitecore and Silverpop – the marketing automation platform (MAP). When a user completes a form conversion on the site Sitecore pushes the data to CRM Microsoft Dynamics which then triggers an email.
In future stages, CRM integration will enable the Kids II team to access customer and site visitor data to drive personalized content and a more relevant and engaging online experience. The site was developed and designed with personalization in mind to drive specific content to specific audience segments and enhance the customer journey. The marketing foundation is built for the future.