With Mizuno being an international organization, they were challenged with abiding by the commerce laws of two countries, so Arke helped personalize the content on the website. With the site also operating in Japan, the rules engine determines what gets displayed based on location, but with the consistency of branding and experience throughout both sites.
The site now has real-time inventory checks and ensures users can add to their cart. Real-time price checks allows the online cart to reflect changes in price and gives customers an overall better experience with reflected changes. Commerce has been enhanced to give Mizuno more control over the experience and management.
The site now flows in a logical, thoughtful manner to give customers continuity throughout their experience. Mizuno is now empowered with data insights that are captured through email and the CRM connection. This integration has minimized manual processes that were inefficient and time-consuming. Mizuno USA has seen increased value scores against media and elevated mobile and e-commerce conversions on their site. Campaigns are more easily tracked inside of Sitecore and they’ve seen attributable revenue increases from all their digital strategies.