With the new Dynamics CRM solution, SPANX no longer needed to hire any additional staff and was actually able to free up two other employee schedules to take on new responsibilities. Product Development now has accurate data they can trust. They are able to author a new survey, invite wear testers, and ship product in under an hour, rather than days. The email communication to wear testers is now accurate and consistent to wear testers and requires far less manual operations by staff.
The new systems allowed SPANX to scale the program and not worry about laborious processes to manage emails and registrations requests. SPANX tripled their wear tester enrollment in one afternoon, requiring only about 30 minutes of effort—this would have taken weeks with the previous solution.
With all of their survey and contact data in the Dynamics CRM database, SPANX can instantly generate reports from live data without demanding anyone’s time. This enhanced their ability to segment and target their wear testers, compare different product results, and distribute emails to large lists of contacts.