Since Strategy Execution operates international sites in seven different regions, it was crucial that the new website be scalable and support translation as well as multiple product back end development. The United States had its own course repository. Other countries had a different course assortment.
The new site construction had multiple goals. It needed to accommodate future expansion, including local language translation and content authoring at the office level from all countries. It also needed to accommodate multiple language translations, as well as original content developed exclusively for each market. Stakeholders were widely dispersed geographically adding the complexity of multiple time zones and languages as barriers to communication.
Additionally, a new subscription and commerce engine needed to be thought through and implemented to enable individuals, teams and larger groups of 15 or more to subscribe, purchase and consume virtual course content.