Vacation.com helps their customers plan the perfect vacation by matching them with hand-picked travel experts. Their redesigned site launched in early 2018 with a focus on driving consumers through the site and reducing the friction of connecting with travel agents to plan their dream vacations. Unfortunately, the leads weren’t flying in like the team would have hoped.
After analyzing UX, analytics, and industry research, Arke recommended pivoting the site’s focus from millennials to luxury travelers of all ages. Additional recommendations for best practices were also implemented.