Our strategy covers people, processes, technology, and data to create experiences focused on demand & revenue.
give us a goal, we’ll get there together
The Way Forward
Marketing is only as effective as the strategy behind it. Arke clarifies business goals to build best-in-class plans to drive engagement, revenue and advocacy.
We can execute against your fully-developed strategy, or lead plan development. As an impartial third party, we can help build consensus across departments, providing the systems and solutions stakeholders need to support success.
Goals and foundational assets
We ask clients to focus on the business problems they hope to solve. Once the objectives are clear, we help them develop a strategic plan – one that helps them make decisions easily and drive desired results.
The Arke team analyzes operations and systems. We devour and conduct research, study analytics and processes. Then we create the building blocks of strategy: target personas, present and future customer journeys, and technology recommendations. These foundational assets bring strategy to life.
Once a strategy and foundational components are in place we can build and leverage websites, content management systems (CMS), including e-commerce; customer relationship management (CRM), marketing automation platforms (MAP), and help develop or manage testing, and more. It all starts with strategy.
True digital transformation is a business shift that runs deeper than advertising and promotion. We can partner with clients to reimagine all the points in the customer journey and suggest appropriate operations, sales, and marketing changes.
We bring aligned platforms into production and can work after delivery to maintain peak performance, always mindful of defined strategic goals.
/ Find more information on the Arke Marketing Technology Alignment (MTA).