Optimized experiences that build customer delight and lift ROI
make every touch matter more
From desktop, to mobile, to point of sale, every touchpoint creates customer perceptions and expectations.
Great customer experience is no longer a nice to have. It’s a must-have. This last mile of marketing can bring a brand to life – or invalidate even the best strategy.
Customers use multiple channels, and want to be recognized as they move between. Successful brands recognize and reward this behavior with consistent, personalized experiences.
Arke can help bridge the gaps between channels, eliminating redundant data entry, and the customer frustration it causes. This holistic approach lets you recognize and reward customers however they experience your brand.
Arke analysts and UX experts define and structure tests for every digital channel: display, web and microsites, landing pages, email, paid search and SEO, mobile, and social.
The results? Data insights for more informed decisions and budgeting. Optimization validates the impact of your marketing spend, creating accountability your team – and top management – will appreciate.